Apr 13, 2021

Join Morning Club

 Ok, most of us will have read this book or heard of this book 5 AM Club by Robin Sharma. This book inspired today's post.

But I will not preach the benefits of getting up early for your lifestyle, your health, and the extra time you may have. Instead, I want to highlight the benefits to your business.

If you have an upcoming task, an incomplete presentation, a pitch deck you can't finish, a letter you want to write to an investor, a response you need to give to an angry client, not enough ideas to update the design, then sleep early and wake up early.

Don’t spend too much time on your morning routines like eating a hearty breakfast, reading the newspaper, getting groceries and milk cartons.

Instead wake up, do some exercise - if you do it daily and eat something. Start working in 30-45 minutes.

Do not waste your time in travelling, work at home, the more you lose time in the morning, the more inefficient you will become.

You yourself will find solutions to the long unsolved problems. Problems that you could not solve for a long time.

On the days when you don’t have any problems to solve, write your daily task either on the phone, notebook or in your head.

Morning time is the most effective time of the day, use it to grow your business.

This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme, or read previous posts.

Apr 10, 2021

Gain Competitive Intelligence

Competitive Intelligence is collecting and analysing information from competitor's landscape. It warns you of the risks involved with your products and helps you take quick decisions.

Benefits of Competitive Intelligence-

1) Helps to understand strategies of other companies selling the same product or service.

2) Makes you aware of the strengths and weaknesses of competitors.

3) Keeps you informed of developing market trends.

4) Verifies that your marketing efforts are going in the right direction.

5) Helps you predict your competitors’ business plan and next moves.

How to gain competitive intelligence?

1) Distribute surveys to people with questions related to your competitor’s product and try to find out their experience of using such products.

This way you will also learn about the demographics of your customers.

2) Visit exhibitions and trade shows to gain insights. Visit the booth of a related company and inquire about their services.

3) Buy your competitor’s product and do reverse engineering to understand the features they offer.

This practice is very common in every industry.

4) Use your network to gather such information.

5) Follow social media accounts of your competitors.

6) Never hesitate to help them when they reach out to you. Check if it is a win-win proposition.

These tactics can help you decide if your future expansion or growth plans will be successful, in line with market trends, and solve your customers’ problems.

It will also help you know what problems are not being solved by your competitor’s product.

This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme, or read previous posts.