Apr 17, 2021

Networking is the key to success

 


This lesson I learned hard way that Networking plays a vital role in achieving success

When I tried to figure out how people of moderate skills accomplish so much in life, I saw they were pretty good at networking. They always have someone in their phone-book ready to help them, advise them, have fun with them, at all hours of the day. 

Such people have someone who can get them into big companies, protect them from the police, get their kids into top-notch schools, get hospital beds during a hospital stay, and even get a Remdesivir shot.

These are some of the common problems of an average person. Now imagine how many problems a common business man or woman would have?

Is it possible for them to do and solve everything themselves? No.

Before I talk about the importance of networks in business, let’s look at our food chain. That too depends on the network or connections between species, none can survive alone. Our entire life is based on networks, then how can a business be successful without them?

So, expand your network. Keep working in this direction. Don’t wait for people to come to you, go talk and make friends. You may think that speaking for a motive is selfish.

But, selfish interests drive everything here, there’s no reason to feel bad about it. Who knows, you might help someone to. So don't load your mind with such thoughts and focus on how to have more connections?

Why people fail to build a good network?

1) They shy away from talking to strangers.

2) They underestimate themselves.

3) Their principles don’t allow them to be selfish for their business needs.

4) Their ego gets in the way.

 5) They don’t know how to value people. 

6) They don’t want to accept help from others.

7) They are afraid that they will expose their weakness.

If you fall under any of these categories, believe that you need to flush out such thoughts. 

Open your doors to everyone.


How should you expand your network if you suck at it?

1) Read good non-fiction books that preach to improve communication skills.

I recommend reading “How to Win Friends and Influence People?" 

Usually business people don’t have time to read books, but don’t worry, take this audible membership, and listen to books.

2) Criticise no one, only give constructive criticism and guide people if you have the ability.

No one likes to be criticised, not even YOU.

3) Attend business events and interact with people.

4) Make personal connexions with people outside the professional world. Allow them to enter your thought space.

5) Always stay connected with people. Never wait for people to call, surprise them, and call first. 

6) Try to help if you can.

7) Always be with people in their sad moments.


At the end, if this is not your cup of tea, then believe in your strengths, utilise it. It will take time but success will knock your doors.



This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme, or read previous posts.

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Market Market Market

 



Marketing is like making a girlfriend, you seldom find out what worked.

Without marketing, your amazing, well-designed product will never live the life it was meant to. There are so many marketing techniques like 5,10,15,20 marketing tricks but you can't really tell what will work for you. 

Apart from the techniques described in marketing books and millions of blogs, the most important element is whether you  have that confidence and trust in your product? You will only be able to communicate well with the customer if you yourself have that unwavering confidence in the product. Without that, everything else fails. The words you use to communicate behave like your body language, and  your words reflect the thought process.

If you don't have that confidence, then improve the product first,  and then market it. Your small efforts after that can be more effective.

After all this, comes the best marketing techniques that Google preaches you.

But I believe marketing has no rules, you can do anything to market your product. Of course, this process should have a structure which is sometimes important to follow. 

I will share some tips that I think are useful.

  • Understand the needs of your customers.

  • Communicate what problems you are solving in simple and easy to understand language.
  • Get in touch with potential customers on a regular basis.
  • Use and exploit digital platforms as if they were made for you.
  • Follow the funneling process - it sifts out the potential customers from the mass of people.
  • Emotional branding. Very promising technique as it makes people to sympathize with themselves.

Now look at some best marketing campaigns-

The Marlboro Man 



The Marlboro Man is a character that was used in the tobacco advertising campaign of Marlboro Cigarettes. It was used from 1954 to 1999. 

The Marlboro brand was first introduced in the United States in 1924 as a women's cigarette. But in the 1950s, men did not want to be seen with Marlboro as it was designed as a women's cigarette only. The company then came up with this Marlboro character. This campaign transformed Marlboro into something that was masculine. The commercials were aired on television as "he can't be a man because he doesn't smoke those cigarettes" 

The slogan "Come to Marlboro Country" promised any common man a transformation into a rough and tough cowboy man.

Sales increased to 300% within 2 years.

The Cocacola- Share a Coke campaign



First launched in 2011,this campaign was simple enough, putting common Australian names on Coke bottles. The intention was to raise brand awareness among young consumers and make Coke a topic of conversation in social circles. This was an instant success and the campaign spread to all parts of the world.




References

Marlboro, Coke 

This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme, or read previous posts.

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