Build your Brand

Branding is necessary because it communicates with your potential customers and talks about what your business can offer them.

The answer to these questions-
  • Why is it that sometimes a great, well-designed product doesn't sell well?
  • Why you choose Amazon over Flipkart or Uber over Ola?
  • Why do you walk 2 km to that big grocery store and ignore the nearby pops shop?
-lie in the stronger or weaker brand image. 

Brand is a perception about your product within the community. A person who has never used your product or service will also have a perception about it. This perception among people is your brand equity.

Jeff Bezos says, "Your brand is what other people say about you when you're not in the room."

Did you know that Harley-Davidson, one of the most iconic motorcycle brands, does not advertise. They believe in the power of their brand. Their customers are loyal to them and trust them.

This contagious trust should spread from your customer to their social circle.

Think about your product or service in these terms and try to understand your brand value.

Send a survey to your customers. Take notes from them on how to improve. Don't think that customers don't understand your product or business. Remember - The customer's perception is your only reality.

The following questions can help you identify actions to develop your own brand.

1) Why do you exist? What is your mission? 
2) How is your product or service different from your competitors?
3) What problems do you solve?
4) Who are your target customers?
5) Do you and your team market the vision and mission to your customers?
6) Do you consistently satisfy your customers?
7) Why should someone care about your product or service?
8) Do your old customers have confidence in your company? Will they recommend your product to others?
9) Do you look at how your competitors have built their brand?

At last, HAVE PATIENCE. A brand cannot be built in a day. Consistent efforts over a long period is necessary. TRUST your actions, keep doing your job and improving your product and service.

Customer's perception is your reality

This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme.
Subscribe to the monthly newsletter.

Chetan Maheshwari

Hello, I am a Project Management Professional, and an author and a blogger by passion. I like good sarcasm and humor. Books, people around me, and nature inspire me, and my blogs and book reflect the same.


Let me know what you think

  1. I agree with you Chetan. Before making a brand,you should be clear in your mind about why do you want it and what purpose is it solving for your audience?

  2. Wow, never realized that Harley Davidson never advertised! Amazing points here :)

  3. These tips will really help me in improving the brand image of my academy.

  4. @Geethica
    Yes, it is very important...otherwise people will keep on running around the circle

Previous Post Next Post