Apr 13, 2021

Join Morning Club

 Ok, most of us will have read this book or heard of this book 5 AM Club by Robin Sharma. This book inspired today's post.

But I will not preach the benefits of getting up early for your lifestyle, your health, and the extra time you may have. Instead, I want to highlight the benefits to your business.

If you have an upcoming task, an incomplete presentation, a pitch deck you can't finish, a letter you want to write to an investor, a response you need to give to an angry client, not enough ideas to update the design, then sleep early and wake up early.

Don’t spend too much time on your morning routines like eating a hearty breakfast, reading the newspaper, getting groceries and milk cartons.

Instead wake up, do some exercise - if you do it daily and eat something. Start working in 30-45 minutes.

Do not waste your time in travelling, work at home, the more you lose time in the morning, the more inefficient you will become.

You yourself will find solutions to the long unsolved problems. Problems that you could not solve for a long time.

On the days when you don’t have any problems to solve, write your daily task either on the phone, notebook or in your head.

Morning time is the most effective time of the day, use it to grow your business.


This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme, or read previous posts.


Apr 10, 2021

Gain Competitive Intelligence



Competitive Intelligence is collecting and analysing information from competitor's landscape. It warns you of the risks involved with your products and helps you take quick decisions.

Benefits of Competitive Intelligence-

1) Helps to understand strategies of other companies selling the same product or service.

2) Makes you aware of the strengths and weaknesses of competitors.

3) Keeps you informed of developing market trends.

4) Verifies that your marketing efforts are going in the right direction.

5) Helps you predict your competitors’ business plan and next moves.

How to gain competitive intelligence?

1) Distribute surveys to people with questions related to your competitor’s product and try to find out their experience of using such products.

This way you will also learn about the demographics of your customers.

2) Visit exhibitions and trade shows to gain insights. Visit the booth of a related company and inquire about their services.

3) Buy your competitor’s product and do reverse engineering to understand the features they offer.

This practice is very common in every industry.

4) Use your network to gather such information.

5) Follow social media accounts of your competitors.

6) Never hesitate to help them when they reach out to you. Check if it is a win-win proposition.

These tactics can help you decide if your future expansion or growth plans will be successful, in line with market trends, and solve your customers’ problems.

It will also help you know what problems are not being solved by your competitor’s product.


This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme, or read previous posts.

Apr 9, 2021

Induce Halo Effect

 


The Halo effect is the tendency for positive impressions of a person, company, brand, or product in one area to positively influence opinions or feelings in other areas.

It was originally identified in 1907 by American psychologist Frederick L. Wells (1884-1964). However, it gained prominence  in 1920 when it was empirically demonstrated by the psychologist Edward Thorndike. He said, "It is a specific cognitive bias in which one aspect of a person, brand, product, or institution influences one's thoughts or judgments about the other aspects or dimensions of the entity." 

 He gave the phenomenon its name in his 1920 article "A Constant Error in Psychological Ratings".

The Halo effect is classified as a cognitive bias because it is defined as a perceptual error of the individual or society.

On the other hand, it is also good for business growth. It is not a false image but a perceived image due to the success of previous products of the company. 

This is also a result of stronger brand equity of the company.

All companies should try to generate this effect in the market. The following steps will help -

1) Focus on an area or demographic where your potential customers are located.

2) Market your product well, go to the extramile for your customers in the area. 

3) Be consistent in your service, solve problems

 4) Update your product and service for the needs of the market.

5) Engage with your customers on social media.

6) Give them the opportunity to be proud of using your product.

Slowly, customers in this area will begin to promote your product. This word of mouth will be the beginning of the Halo effect for your business. 

There may be other ways to bring it but the proven method is through constant word of mouth.




References

  1. Halo Effect | Definition of Halo Effect by Lexico".
  2. ^ Al Ries (17 Apr 2006). "Understanding Marketing Psychology and the Halo Effect"Advertising Age. Crain Publications. Retrieved 2017-07-31

Apr 8, 2021

Go extramile for your customers

 


Going extramile, goldplating or customer delight talk about providing customers with a service that goes beyond their expectations. This helps you to make an emotional connection with them.

It develops their trust in your business and retain them until you continue to provide good and worthy services.


When should you do it?

1) In a new business it get loyal customers quickly and solidifies your place in the market.

2) If you are not able to increase your sales and you are seeing stagnation in your revenue.

3) If you want to improve your product but need real feedback from customers.


With whom should you do it?

1) With your regular customers, as they can become your brand ambassadors.

2) With the people of the new demography.


How should you do it?

1) Offer useful freebies with your product.

2) Solve their problem that is preventing them from enjoying your product or service.

3) Offer an additional feature that is expensive but useful to customers.

4) Take care of logistical problems with your product.


This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme, or read previous posts.



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Apr 7, 2021

Keep IT Fit

 



During the discussion with his business partner, Amay tried to straighten up and shift a little on the swivel chair. This slight adjustment gave him a temporary respite from the stabbing pain that flowed down from his hips to his ankles. It was killing him during the meeting. It felt like he was constantly touching an open electrical wire. The current radiated with increasing intensity the more he changed his leg position. He remembered that fateful day after his 30th birthday when he went to the gym for the first time in his life. The doctor informed him that his muscles were too tight to perform high-intensity weightlifting exercises on the first day.

He was burning with pain as his partner asked a question. This ailment was the only thing on his mind during this business meeting. Even for health reasons, he could not cancel the meeting.

Today he no longer had the agility, the alertness, the same approach or the arguments that he had in his good days.  He couldn't help it, the doctor informed him that it will take 2-3 months for this to heal completely. So he couldn't wait and continued with this agony and suffering.


Do not read this post  further  if you accept Amay’s life


Most of us start a business when we take a step towards 30, and diseases, health problems also knock our body at the same time. The time when you need to focus all your energy on work goes into healing yourself. Blaming your helpless situation is not a solution, but I think ignorance about healthy lifestyle and easy access to unhealthy foods play a big role. 

If you want to take your business to new heights, then adopt a healthy lifestyle and become a -fitness freak.

Only a healthy mind and body can make wise decisions

There are many books in the market, and also dieticians. Check them carefully.

  Some steps that can be helpful for you 

1) Don't blindly believe in free advice of your friends. Check whether they are knowledgeable about it or not.

 2) Choose your dieticians and books carefully, you cannot bear a wrong choice. It takes a lot of time to recover

 3) Adopt only sustainable changes in your diet and lifestyle.

4) Engage in an activity that gives you an adrenaline rush. It can be sports, yoga, running, football, aanythig. It rejuvenates your mind and body.

5) Don't leave your hobby to find more time for your work. Practicing a hobby also relaxes your mind.

 6) Try to learn basic meditation exercises like Anulom-Vilom, Bhastrika. 

7) Don't believe in cheat days. Adopt something that you can do everyday.



This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme, or read previous posts.



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Apr 6, 2021

Practice Effective Communication

 



Effective Communication is a necessary element to leave the long lasting impression on your business stakeholders. It helps to build the emotional connect with them, and can mend your business relationships in no time.

Listening, Speaking, Writing or Visual- all are different ways of communication. But, important here is how to use it with different stakeholders of business-

Here are some ways to communicate with different business stakeholders-

1) When dealing with your customer

  • Show respect for customer's opinion. Never say, "You are wrong".
  • If you are wrong admit it, quickly and emphatically.
  • Try honestly to see things from customer's point of view
  • Become genuinely interested in other people

2) When dealing with your supplying company

  • Try honestly to see things from their point of view.
  • Stimulate the competition. Throw down a challenge. Every person loves the chance to prove his or her worth, to excel, to win.
  • Never critize. 

3) When dealing with your potential customers

  • Make the them feel important, and do it sincerely.
  • Arouse in them an eager want.
  • Dramatize your ideas.

4) When dealing with other business owners

  • Avoid arguments.
  • Be sympathetic with the their ideas and desires.
  • Get them saying Yes, Yes immediately

5) When dealing with powerful people than you

  • Be a good listener.
  • Talk in terms of their interests.
  • Make them feel important- and do it sincerely.
  • Let them feel that the idea is theirs

Above all this I recommend reading this book- How to win friends and influence people~Dale Carnegie ।

This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme.
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Apr 5, 2021

Design product for the market needs


Do you know Apple once launched a digital camera? And it failed?

Here is an excerpt from a book I can't recommend more- The Design of Everyday Things by Don Norman

"Ideas that are too early often fail, even if eventually others introduce them successfully. I’ve seen this happen several times. When I first joined Apple, I watched as it released one of the very first commercial digital cameras: the Apple QuickTake. It failed. Probably you are unaware that Apple ever made cameras. It failed because the technology was limited, the price high, and the world simply wasn’t ready to dismiss film and chemical processing of photographs. I was an adviser to a startup company that produced the world’s first digital picture frame. It failed. Once again, the technology didn’t quite support it and the product was relatively expensive. Obviously today, digital cameras and digital photo frames are extremely successful products, but neither Apple nor the startup I worked with are part of the story."

It is therefore vital for you to design your product for the market needs. Even an amazing product is destined to fail if not released at the right time.

Must follow tips to validate your product or service  viability-

1) Understand your potential market.

2) Have a deep analysis on consumer's buying pattern, their choices, demographics, and their problems with the current available product. 

3) Have a deeper insight to the problem you are trying to solve. Understand whether the potential customers are aware that they are facing a problem.

4) Perform the estimated cost-analysis for the product, and match it with consumer's buying pattern.

5) Check if the tag words for your product are trending in Google trends or Adwords. That way, you'd know if people really look out similar products.


For a small business owner, these activities might cost an investment, which I agree may not be wise to do. But, if not perfect then they can do the research at their level and progressively increase the level of research from time to time. 

At the end, what matters is awareness to these factors. I have noticed several of my friends doing business but are unaware of the market potential (in terms of numbers, not hearsay). Try not to fall under this bracket.

Before I end this post, let us look at one more product that failed because of wrong timing-

Web TV

Back in 1996, it was one of the first to offer internet services through television. But, the market was not ready, there was a lack of internet infrastructure, and it died down with time. Microsoft had to say RIP to this product.

The examples I shared are from the big, famous companies. You can imagine how many such products or services on daily basis go in their own grave. 

Conscious awareness of the market potential is the key to success.


This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme.
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Apr 3, 2021

Cyber Secure Your Business

 


When I was writing this post, 14,930,520 cyber attacks already happened that day.  If you want to check today, check it out here.

Let us look into the consequences of cyber attack for your business- 

1) Revenue Loss 

2) Loss of emails and contacts.

2) Loss of entire data in your laptop.

3) Formatting of cellphone otherwise you will not be able to use it.

4) Damage to brand reputation.

5)Loss of Intellectual Property.

If you are a small business owner, you would argue what would hacker gain from your account.  Convinced by this argument, you may choose not to invest your energy and money into it. 

But, I can only tell you this- 

What you think is what you become...If you think  to be too trivial for hackers then you will remain like that.

So first action for you is to never underestimate yourself.

I dare say, imagine an impact on your small business if this happens when you do not have a backup for yourself.

Attacked by the hackers, you would have to start and generate the entire data again. Remember that data is the key in future for everything. 

Tips for you to initiate cyber-security for your business

1) Secure your cellphone.

Most of us do business transactions now on our cell phones. Sync it with a cloud. Many clouds provide free but limited space like Gmail provides-15 GB, Dropbox provides 3gb and there are many other clouds. Choose as per your convenience.

2) Choose secure email services. GMAIL does not provide end-to-end encryption.  Look into this list of safe email providers, and decide for yourself. 

Use tools like pwned to check if your current emails are compromised? 

2) Never store your passwords in messages or whatsapp.

Purchase password managers application like Enpass and 1 Password. These applications store your password in your cloud only, so it is safe. 

3) Make yourself aware on Phising attempts by hackers -Never click on suspicious emails. Never get overwhelmed by those emails, which promises you big awards and quick money. 

4)  Most of us would have a wifi connection at home. Only a  password does not protect your internet. Check out these tips to secure your home-wifi network.

5) Have firewalls, malware protection in your laptops. Invest in such tools.

6) Avoid misuse of your Debit and Credit Card. Do not enter your credit card numbers on random websites. 

I myself once have been a victim of cyber attack. My Credit Card was used on a gaming website over the night. The transaction worth 40000 INR was done without my knowledge. I received OTPs on my phone, but never understood how that happened. I contacted the bank, fortunately within 24 hours, and bank never cleared that amount to the merchant. At the end I got my money back. I was lucky this time, not sure if I'd have the same fate in future. Better protect yourself. 

There are wallets available, which provide NFC and RFID protection. Although not sure about their efficiency, but worth to have a look.


Although I am not a cybersecurity specialist, but do not hesitate to contact me if you need any help.


This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme.
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Apr 2, 2021

Build your Brand




Branding is necessary because it communicates with your potential customers and talks about what your business can offer them.

The answer to these questions-
  • Why is it that sometimes a great, well-designed product doesn't sell well?
  • Why you choose Amazon over Flipkart or Uber over Ola?
  • Why do you walk 2 km to that big grocery store and ignore the nearby pops shop?
-lie in the stronger or weaker brand image. 

Brand is a perception about your product within the community. A person who has never used your product or service will also have a perception about it. This perception among people is your brand equity.

Jeff Bezos says, "Your brand is what other people say about you when you're not in the room."


Did you know that Harley-Davidson, one of the most iconic motorcycle brands, does not advertise. They believe in the power of their brand. Their customers are loyal to them and trust them.

This contagious trust should spread from your customer to their social circle.

Think about your product or service in these terms and try to understand your brand value.

Send a survey to your customers. Take notes from them on how to improve. Don't think that customers don't understand your product or business. Remember - The customer's perception is your only reality.

The following questions can help you identify actions to develop your own brand.

1) Why do you exist? What is your mission? 
2) How is your product or service different from your competitors?
3) What problems do you solve?
4) Who are your target customers?
5) Do you and your team market the vision and mission to your customers?
6) Do you consistently satisfy your customers?
7) Why should someone care about your product or service?
8) Do your old customers have confidence in your company? Will they recommend your product to others?
9) Do you look at how your competitors have built their brand?

At last, HAVE PATIENCE. A brand cannot be built in a day. Consistent efforts over a long period is necessary. TRUST your actions, keep doing your job and improving your product and service.

Customer's perception is your reality


This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme.
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Apr 1, 2021

Find your Business Advisors




Have you ever run out of ideas for your business growth?
  • Never understood why leads weren't converting into sales?
  • You ran out of ways to improve your product.
  • Don't know what fell short in the last service you provided?
  • You want to hit your head when the customer gave a bad review without explanation.
If you are plagued by such problems, you can turn to other business owners for advise. People will be happy to help if you ask with honesty and without ulterior motives. With this, you'll also expand your network and make professional friends. 

Of course, big business tycoons might not respond, but people who have similar or larger businesses should be able to help you. They can become your advisors.

How can you reach out to them?

1) Contact them on LinkedIn. Explain your mutual interest in connecting. It should always have a win-win prospect, if not in short term than in long term.

2) Reach out to them through mutual friends.

3) Attend business conclaves, expos, or conferences. These social events are realistically like nightclubs for business owners. A convenient place to network.

4) Have social interaction with someone from big management institutes like IITs/IIMs. Alumni of such institutes are bound to have connection with startup-owners. (Ignore if you are already from there, go back to point 2).

Approach in the most humble manner. Make them understand that they are the only ones who can help you. 

5) Look out in your circle of family and friends, in most cases you can find a person from your extended family. Never underestimate your family connections. They are the ones who will help even if you are up in the air and have all egos in your body language.


In this effective way, you can hire peers as consultants without paying a penny. Every large, growing company have advisors  to guide them as they step along their path.

 Small business owners may not be able to afford, but this way you can unofficially hire your advisors.


A business without advisors can only cover partial journey of growth.



This post is a part of Blogchatter A-Z Challenge- #blogchatterA2Z. Check out my A-Z Challenge theme.
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Mar 25, 2021

Theme Reveal- #BlogchatterA2Z

 Now is the time to reveal the theme for A2Z Blogchatter challenge.

Although I always wished, but never took part in this kind of challenge. Thanks to #BlogchatterA2Z Challenge 2021, I am rolling my sleeves and taking this challenge.

I will blog 26 times in April. No, this is not an April fool’s joke. This is my attempt to develop a new niche. It was in my mind for some time but couldn’t give it a shape and form.

Seeing this opportunity, I thought this is the best time to do it, and so here in this challenge I am going to write about AtoZ tips to Grow your Business.

In this challenge, I will blog every day in April except Sundays, and the post title will start with the defined letter.



The dynamic and ever-evolving demands of consumers are changing the way of doing a business. Technology, Covid and WFH have changed the business landscape. New business or small business owners always need to be on their toes to fulfill customer demands and provide them with a unique experience. These tips will be helpful and refreshing for such business owners.

Who should look out for these upcoming posts?

1) People who have small-size businesses.

2) People who have start-ups or plan to have one.

3) Professionals or employees, as some tips will be helpful for their professional growth.

4) People who are looking for side-hustle. Some posts will be helpful for them as well.

Please share your feedbacks, and Hang on here. 

Mar 22, 2021

A day without internet

 


Here I am writing about the topic which is hard to imagine and daunting to follow. This differs from your travel in mountains. Remembering those travel days, you cannot say, “I have done that”.

This should be like a day at your home, without an internet.

Thinking about it, I realized that preparation is a must for this day. Let us have a look.

·       The very first thing is the change in WhatsApp status the night before- “I am treating myself with a day without internet. Spare me today” 

·       My day starts at 6am. During the usual business in the loo, I browse something or the other. Watching Sadhguru video on Facebook is one of the common things along with checking stuff like- who contacted me, sent me dms, whatsapped me. But on this day, I have to sit in silence and brood with nothing to do in the loo. Maybe I would keep some paperback already for this day. 

·       My next activity is online yoga. Ok, so this is manageable, I can do it myself. With the practice of some years, I can do this at least for a day without peeking at online videos.

·       And then what about office-This is a straightforward decision, it has to be a weekend. 

·       No internet on the weekend means, I cannot watch Netflix, Prime, cannot go out- “Oh, I can’t travel without Google maps” Yes that’s true, I don’t remember routes, and suffer with this do-not-remember-route-syndrome. But I can read like usual days. Only thing would be to purchase paperbacks or download kindle well before the day.

·       Ok, I can spend 2-3 hours talking to long-lost friends, but some of them are only connected on Facebook...my goodness, I don’t even have their numbers. Checked it now and found some numbers so not 2-3 hours, but manageable.

·       Next could be grocery shopping at a nearby store. Yes, that is cool.

·       Ok, I can watch a movie on a cable T.V, if I get lucky.

·       I can stretch my yoga time a bit, can sit silently, and meditate for some extra time.

·       Blogging for the entire month looks to be a good idea, or writing for my next book...ok, only a page not more than that. Yeah, I often suffer from writer’s block.

Up till here it is about managing daily stuff, now let us look at it with a different perspective-

So this is my time, and I know am absolutely going to love it. I am an introvert- you know, spending time with myself and loved ones without caring about the judgmental eyes of social media is going to be great.

In my free time, I will stand in my balcony, listen to those tiny tots playing in the courtyard, or maybe try to identify the trees around. The flowers I never paid attention to, or the sweeper who cleans that ground every day- I will talk to him. I don’t really know who lives around my place, there are so many people who walk daily, maybe I will talk to few welcoming people. I will talk at length to my mother and not just a 4-5 minute conversation.

Cooking myself would also be good. Let me think, oh. But the online recipes will not be there. So that brings me down to two options- go to a nearby restaurant or prepare a simple meal at home.

 

Writing all this, I understood how dependent I am on internet. It doesn’t let you remember or achieve perfection in many such things. This easy availability of information has made our brains empty and dumb. Nobody needs to remember any process, nobody needs to store papers, documents or maps. All of this hard work that our fathers had done has gone away, giving room in our brain for other interesting things, but only if we realize it. Today the educated is one who knows how to use a search engine efficiently. 

Writing this is giving me ideas I was unaware at the beginning. At this point of time, I feel like a slave to the internet. I cannot go out, cannot make wonderful dishes, do not have phone numbers of my long-lost friends, cannot attend yoga class, cannot buy books without internet. My physical interaction with people is reducing day by day and that would slowly make me and all of us less emotional and less empathetic towards people.

 Opting to write about this is proving good as at the end, I realize my dependency on internet. Time has now come to plan this day.

At least, I would prepare myself from that potential future-cyberattack to my online accounts that could keep my access away for days, and not just a single day.

And at the end, it would be good to see the life from a perspective different from the life dependent on internet. 

 

Mar 14, 2021

Letter to a young kid in India

 


I am a thirty-three-year-old happily married man in Silicon Valley, CA who came from a tier three city in India. I work for a tier three company in the Bay area where FAANGM are the first tier companies in the Software industry. FAANGM means Facebook, Apple, Amazon, Netflix and Microsoft. Though I had an offer from a tier one company but my urge to work in a Climate Change software domain prompted me to join an Energy software company.

Recently I saw the Republic Day parade of India. And I cherish this day with my thirteen dollars Indian national flag, which I bought from my first salary back in 2014 in the United States. 

The reason I bought it was to satisfy my yearning for my beloved nation. It is ironic how you crave for your land only when you are away from her. Lovers and close relatives have also reported similar experiences. Oh, I forgot to tell you I re-watched Rang De Basanti on the 26th of January this year. And remembered Bhagat Singh, who once wrote “Lovers, Lunatics and poets are made of the same stuff.”


And the second reason I bought the flag is because for immigrants the new place generally pays enough to keep you on the hook for a lifetime but never enough to fly them back to their homeland. Seldom I foster how the old pirates could plunder the rich nation, go home and retire.

But this year it saddened me to see another parade of poor protesters in the old streets of New Delhi. These front runners who are called pawns in Chess happen to be farmers this time. And every season is different because these pawns come from particular states. Like last year Citizenship bill protest was led by UP and Bihar, the protest for the agrarian crisis by Maharashtra in 2018. And sometimes it is against a movie such as Padmavati led by Rajasthan. As if this is a festival for the neighbouring states of Delhi, as transporting pawns from far-flung states of India is not viable for leaders. For example, from Bengal, Tamil Nadu, Kerala and many such boiling states. Boiling states prefer to fly their civilian army to a different nation rather than to the Indian capital. 

For me, the insult to the injury was those brand new green bandanas woven as a shroud by these poor farmers. Anyhow, the event was conducted in Punjabi language. Well, first of all, what if someone from non-Punjabi state wanted to join the movement against the corporate central Government of India? And what if they have no direct access to the hidden motives of Khalistani leaders who live across the border or in Canada.


And next week I saw a rift over land between Maharashtra CM Uddhav Thackarey and Karnataka Deputy CM Laxman Savadi to make Mumbai a union territory


And then there was a Twitter trend by the so-called bhakts (although Bhakti is a pure word and defined as “state of mind where the devotees surrender himself or herself unquestioningly to God.” by Wikipedia) trolling BJP leaders and missing #IndraGandhi for her treatment of Jarnail Singh Bhindranwale but probably the architects of this scuffle are smart and operate from the comfort and let the farmers flock in the Delhi cold. This is hysterical to me as Indra did not handle the situation right anyway. And is killing our fellow countrymen a solution for Bhakts now? 



While all this is happening on the roads, the country is up for sale inside the closed doors of Parliament and corporate offices. And the present government is a master of concentrating power at the center which seemed in the right spirit in the first term but perhaps now we have had the overdose. Perhaps Gandhiji was right when he said “The future of India lies in its villages”. But in the present context partnership between organizations and budding celebrities (Rahul Gandhi eats mushroom biryani at Village Cooking Youtube channel) have created a dream world around themselves. Industries and monopolies (for example Jio) have proven wonders for one family, trustees or board. Thanks to Mukesh Ambani for attracting at least 10 billion dollars of FDI last year. This has led him to be the richest man with 70 billion dollars in this nation of 1.4 billion people


But what about the millions of billion they would make in exchange for consumer's private data. But who cares for those GB of data when the physical world around us is on fire. But perhaps one should never forget the Panchatantra story of 2 cats & a monkey.

But in this hot mess the pawn (Kisan) never realizes that there are eight of you of the same color on the Chess board and you may choose a different path and scrap this arena between Kings and Queens of politics. By the way I wanted to run a quick survey of how many of these foot soldiers (Jawan) used the Jio network connection to communicate and Whatsapp to organize the movement. While you fight in this symbolic Chess game, Artificial Intelligence is nailing the Chinese game of Go. And the rest of the world is shaped by Communism. And the slavery of Communism would be worst of what we experienced in thousands of years.


However one can count thousands of such mob protests demonstrating rage but can someone guess the real reasons of those instigators. Fact is Indian diversity should never fall to the lows of division policies. Divisions since the age of Janpads were exploited by Britishers in the early days of East India Company. In my opinion in the last 5000 years of Hindustan we could have been one only under the Bhakti movement. But today no cash cow likes that much of spirituality, not even the religions, organizations or parties. And thus spiritual and philosophical stature of ancient India is yet to be achieved by any modern country not even by the present day India. Now it is upon us the young generation to take the baton forward!

I am just another Indian away from his mother India and concerned about the state of affairs back in my country.


For someone like us who are trapped by modern education and the labor market, worry for Indian future keeps us awake. After seven years of being away from the nation and convinced through the classic books of wisdom the appreciation for our ancient civilization has been affirmed. But then we need to unite to stand the new challenges of our chaotic world.


I do not find respite in my NRI community as I meet only two kinds of Indians in this land of opportunities. First kind is a Bhakt of money. Second kind never wanted to clean their hometown in the first place. Both consciousness find solace in the comfort of the rich shining world. They want to forget their miserable past proving that they have made it. I call them both the rich and poor Ostriches respectively. Ostriches devote generations to fulfill the big American dreams. Mostly they have no left over loved ones and no reason to return back to India.



So if you ask me what you should do to make this country proud, I would laugh in the mirror. But then I would take a deep breath and say to you: “let’s keep the conversation going!”.


The cycle of an immigrant completes when he returns home. So this letter is my attempt to pay back home. And now unofficially some of us provide focus groups sessions to young Indian kids. So if you feel we can help you or anyone you know please contact Chetan Maheshwari or me.


[ Akhand Bharat is an age old dream. But the truth is that at 72 years of age Indian Republic has become old and needs some new energy. If you feel the same please join hands in the act of constructive and peaceful nation building with us. Thank You! ]


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Mar 8, 2021

Three Women Authors who inspired me


On Women's Day, I would like to talk about the three women authors who inspired me through their books


Rhonda Byrne



I still remember my eyes wandering through the narrow-cramped bookshelves at that bookstall. My savior during the college days, it was on the edge of the railway station road. Picked this book The Secret, thinking it to be a fiction, never seen it nor heard about it but just by gut feeling that this could be good. The blurb mentioned people like Leonardo da Vinci, Aristotle talking about some secret and I thought let us try this. Little did I know that my first non-fiction book would change my thoughts forever.

Such an effect of Law of Attraction on me that I used to try it on traffic lights to never get a red signal.

Mellowed down by external pressures in my gloomy days, I silently before the sleep used to open it randomly and would read it..


Ayn Rand



Sometimes I feel that writing about Ayn Rand’s books is a hard task. A few words can not cover the magnanimity of philosophies described in this fiction masterpiece -The Fountainhead.

The Fountainhead changed my thought process on various social aspects. Written a long time ago, the concepts, philosophies still hold good for this generation. Howard Roark will always be one of my favorite characters.

The Fountainhead is one such fiction book that I look forward to reading again.


Rujuta Diwekar



I used to compliment obese people for quite some time in my life, and my journey from “I used to be a fat guy (main pehle kabhi mota hua kerta tha)” to  “That guy who worked hard on his health” is solely because of Rujuta Diwekar. 

Her book Don’t Lose your mind Lose your weight  changed my thought process completely and helped me see the life, food, daily routines in a new light. Her approach to have sustainability in the routines, sticking to the old-home traditions, struck me hard and convinced me enough to follow it rigorously. 

Today, my daily eating routines are largely governed and controlled by her guidelines.